EVENT ASSETS
Inspiration.
The work that City of Hope does to treat and cure cancer is inspiring alone. Gathering teams across the country to raise money for this important work deserves a standing ovation.
Sophistication.
Every year, a team of volunteers in New York gathers its colleagues, family, and friends to raise money for City of Hope. The East End Chapter Spirit of Life Awards Luncheon is a must-see event. Full of sophistication, inspiring honorees, and immense generosity.
The collateral design needs to match the elegance and caliber not only of the event but also of the cause and those who support it. It has been an honor to collaborate with this inspiring team for the past four years.
The original design has been passed down through the years, only slightly changing from year to year.
This allows invited guests to instantly recognize the communications pieces when they arrive in the mail or appear in their inbox, evoking excitement that it's that time of year for another event.
Tradition.
All aspects of the event design hint at previous years, drawing upon the vision, inspiration, and, most importantly, the hope this event cultivates year after year.
